What do AI video tools call a saved character?

Kling AI, Krea, LTX Studio and Adobe Firefly call it an element; HeyGen calls variations of one avatar its looks; Kapwing calls it a Brand Character; Boords calls them custom characters; Morphic tags each character by name. From 8 source pages, read 2026-09-25; no maker pays to be listed.

Fig. 1 Each links to the tool's page on this map.

Pages that answer this, searched 2026-09-25.
Tool	Page	What it covers
Adobe Firefly	Create an element	Elements: a subject, character or object defined once and reused across projects
Boords	Creating and using custom characters	Designing, uploading and reusing custom characters across frames
HeyGen	Avatar Looks Explained	Avatar looks: one avatar in many outfits, settings and angles
Kapwing	How To Create A Brand Character In Kapwing	A Brand Character set up once for the same person in every video
Kling AI	Kling Element Library User Guide	The Element Library: multi-angle reference images saved so characters, items and scenes stay the same
Krea	Elements: reusable characters, locations, and objects	Elements: a character, location or object with up to eight reference images, called with @
LTX Studio	Introduction to Elements	Elements: a character, location or prop saved once and tagged by name in any prompt
Morphic	Multiple character tag	Character tags that keep several characters consistent in one scene

Inclusion rule. A tool is listed when its own help page covers what the question asks. Order. Tools in alphabetical order.

The word matters when searching a help centre: a search for character consistency may miss a page filed under elements or avatars.

Elements at Kling AI, Krea, LTX Studio and Adobe Firefly also hold locations, props or objects, not only people.

HeyGen's looks and Kapwing's Brand Character are built around one presenter who appears across many videos, which suits a recurring lead in a series.

1In the pages' own words

Adobe Firefly

Elements let you define and reuse consistent subjects, characters, or objects across your projects.
Adobe Firefly Help

Boords

How to design, upload, and reuse custom characters in your storyboards
Boords Help Center

HeyGen

Create up to 500 unique avatar looks with customizable backgrounds, outfits, and angles!
HeyGen Help Center

Kapwing

With Kapwing, you can create a Brand Character which allows you to have character consistency in your generated content.
Kapwing Help Center

Kling AI

Simply upload multi-angle reference images, and AI will remember your characters, items, and scenes.
Kling AI quickstart

Krea

Save a character, location, or object as an element with reference images and guidelines, then mention it with @ in Seedance Studio for consistency.
Krea documentation

LTX Studio

By creating your Element once and easily tagging it by name in any prompt, LTX Studio will apply it consistently across every scene and generation.
LTX Help Center

Morphic

This is useful for scenes that require dialogue, interaction, or coordinated action while maintaining consistency across characters.
Morphic docs

Create an element
Elements: a subject, character or object defined once and reused across projectsAdobe Firefly Help / recorded 2026-09-25
Creating and using custom characters
Designing, uploading and reusing custom characters across framesBoords Help Center / recorded 2026-09-25
Avatar Looks Explained
Avatar looks: one avatar in many outfits, settings and anglesHeyGen Help Center / recorded 2026-09-25
How To Create A Brand Character In Kapwing
A Brand Character set up once for the same person in every videoKapwing Help Center / recorded 2026-09-25
Kling Element Library User Guide
The Element Library: multi-angle reference images saved so characters, items and scenes stay the sameKling AI quickstart / recorded 2026-09-25
Elements: reusable characters, locations, and objects
Elements: a character, location or object with up to eight reference images, called with @Krea documentation / recorded 2026-09-25
Introduction to Elements
Elements: a character, location or prop saved once and tagged by name in any promptLTX Help Center / recorded 2026-09-25
Multiple character tag
Character tags that keep several characters consistent in one sceneMorphic docs / recorded 2026-09-25

Keeping characters the same, every tool · How do AI video tools keep a character the same? · Which AI video tools import a finished script?

2The same step, documented elsewhere

Set beside “What do AI video tools call a saved character?”, two passages from the guides SceneMixer publishes about its own pipeline:

SceneMixer turns a novel into a watchable short-drama series in one pipeline: upload the novel (Chinese or English) → AI extracts characters, scenes, and an episode-by-episode structure → generates consistent character and scene art → writes storyboard scripts → renders video segment by segment (16:9 by default, 9:16 in one setting) → composites full episodes.
SceneMixer, Turn a Novel into a Video Series with AI (read 2026-10-13)

That is SceneMixer's core design: characters live in a persistent asset library with locked reference art, and every segment that features a character is generated against those references — same face in episode 1 and episode 50.
SceneMixer, The AI Micro Drama Production Pipeline — “Can AI keep the same actors across 50 episodes?” (read 2026-10-13)