Kapwing: keeping characters the same

Kapwing explains keeping characters the same in “How To Create A Brand Character In Kapwing”: a Brand Character set up once for the same person in every video. From 1 source page, read 2026-09-25; no maker pays to be listed.

With Kapwing, you can create a Brand Character which allows you to have character consistency in your generated content.

Kapwing Help Center

• How To Create A Brand Character In Kapwing
  A Brand Character set up once for the same person in every videoKapwing Help Center / recorded 2026-09-25

The map records where the explanation is, not how well the feature works.

1Other tools' pages on this step

• Adobe Firefly: “Create an element”
• Boords: “Creating and using custom characters”
• Colossyan: “Conversations between multiple avatars”
• D-ID: “What are V2 Avatars?”
• Descript: “Create your avatar”
• Google Flow: “Create & use your avatar in Google Flow”
• HeyGen: “Avatar Looks Explained”
• Katalist: “How to Personalize Your Characters in Katalist”
• Kling AI: “Kling Element Library User Guide”
• Krea: “Elements: reusable characters, locations, and objects”
• LTX Studio: “Introduction to Elements”
• Luma: “Character Consistency Techniques”
• Midjourney: “Omni Reference”
• Morphic: “Multiple character tag”
• Runway: “Creating with Gen-4 Image References”
• SceneMixer: “AI Short Drama Character Consistency (2026)”
• Storyboarder.ai: “How To Create Character Consistency + Character Image Upload”
• Synthesia: “How do I use an Avatar in Synthesia?”
• Topview: “Topview Official Guide: AI Avatar”
• VEED: “How to create AI Avatars or Talking Characters”
• Vyond: “Photo to Character Tips”

2About the step

The name changes with the tool. Kling AI, Krea, LTX Studio and Adobe Firefly call them elements, HeyGen avatar looks, Kapwing a Brand Character, Boords custom characters. Knowing the name is half of finding the page.

3Kapwing's pages on the other steps

• Starting from a script or prompt: About Kapwing's AI Script Generator
• Breaking a story into scenes: Saying Goodbye to Scenes
• Voices and dialogue: How to Dub a Project
• Changing one shot: Saving Progress on Kapwing with Version History
• Getting the video out: Export Troubleshooting Tips
• Sharing for viewing or review: Sharing to Social Media from Kapwing

Inclusion rule. Every tool on the map, with or without a page on this step. Order. Alphabetical by tool name.

4More on this step

• Kapwing, all seven steps
• Keeping characters the same, every tool
• HeyGen on this step
• Katalist on this step